Posted by Brad Carson on January 28, 2009
Usually when you get into a career there’s a logical connection to your childhood. Today as the snow arrived at my doorstep at 6 a.m. I was reminded of my first aspirations in life, to do EXACTLY what my dad did until I turned 14. Excavating. Hauling. Fixing. Using tractors. Pushing snow for entire small towns. That’s all I knew as a kid.
First, I must explain that my dad is extremely gifted. A purple heart veteran (although that proud fact is rarely talked about because my dad doesn’t like to hang on to some things), my dad grew up working on the farm, went to drafting school, and started his entrepreneurship with an agricultural spraying business. He later started a coal yard hauling coal around Southern Illinois. (I won’t get into all of the other successful business’ my folks started together including: car washes, an amazing storage business using actual railroad cars – not on tracks!, and his diesel service company servicing Mack trucks).
But when you observe someone with an unbelievable knowledge of tractors and “know how” in just about any situation involving mechanics (from drawing plans to actually welding the entire framework of their house), you aspire to be like that. That’s all I wanted to do. My “cooler” school memories are arriving in the drop off lane at the grade school and my dad blowing the air horn for the entire school to talk about. Or, pushing snow for the drop off lane at school…AS WELL AS THE ENTIRE TOWN. Not to mention, select elderly drive ways along the way as a stroke of courtesy. Every winter (because in Illinois where I grew up it was snowy most winters), I’d use my snow days to tag along with my dad as he went pushing snow in his tractor all over small towns nearby where I grew up.
My wife makes fun of me when I speak about my dad’s “V-plow”… but it was similar to this:
These work great for pushing snow in 1 or 2 pushes down a street in a small town.
My dad not only did the snow thing, but he did everything excavating and having to do with “tractors”/excavation. That was, until I turned 14. It was then that he worked with a friend to create something totally different. A chemical business! Talk about devastating. All I knew was tractors and thinking about how cool they were.
Later I realized what a great decision it was for my family, as my dad created a very impressive business making industrial cleaning products and distributing them (using the old building where he stored his tractors as the headquarters/manuafacturing plant).
Around that same year my dad sold his excavating business, a program in conjunction with a local Christian Radio Station (WIBI-FM) called something like “pray at the pole” was started at my school. It was just a simple prayer day (I think to start off the new year) where Christians pray together beneath the flag pole at their local high schools. One of the advisors (Mrs. Burge) encouraged me to call the local radio station to give a report of how many kids participated and how it went. That’s it. But hearing myself on the radio was all it took. This combined with my upbringing around full-service AM radio in my dad’s pick-ups all the time, and my parents and both sets of grandparents reliance on local station WSMI AM/FM was all it took.
Everyone I was around listened to local small town news on the radio, music, and St. Louis Cardinal baseball with Jack Buck on KMOX-AM St. Louis. The ironic twist of fate is that WSMI-FM is now the Flagship Illinois station for Cardinal baseball since KMOX lost the Cardinal broadcast there. (****By the way, coming up in 2009 you can hear Cardinal on WKQK sister station ESPN 680 WSMB).
All of that said, it all came together in a campus visit to college radio station WONC-FM in Naperville, Illinois. And…to my families good fortune, my dad’s new business basically paid for that experience! The year after I started working for WSMI AM/FM doing everything from play-by-play sports, to news, to DJing, to shuffling snow off the drive. Funny how life works.
-Brad














