If you listen to mass media, which includes satellite broadcaster propaganda, TV, newspaper, and web, you might be led to believe (wrongfully so) that radio listenership is going down.  It’s important to note:  IT’S NOT. 

Read on my friend… this is all FACT.

 Radio reaches more than 235 million persons age 12 and older over the course of a typical week, according to the National Radio Listening Report that will officially be released MONDAY, JUNE 22nd.

Radio reaches 92% of persons ages 12+ each week, despite the adoption of mp3 players and the growth of Internet-only stations. Even 89% of the youngest radio audience, teens ages 12-17, most accustomed to using new technologies and forms of media, continue to tune in each week. Network radio also reaches nearly 85% of the ad-elusive and media multi-taskers Adults 18-34.

Radio Has Universal Appeal

The diversity of formats in radio attracts advertiser-coveted demographics in both Black Non-Hispanic and Hispanic persons.

* 92% of Black Non-Hispanic persons and 93 percent of Hispanic persons, ages 12 and older tune into radio over the course of a week.

* Radio reaches about 93% of both Black Non-Hispanics and Hispanics age 18-49 over the course of a week.

Radio Reaches The Educated and Affluent

Radio reaches more than 94% of college graduates ages 25-54. 95% of adults 25-54 with a college degree and an annual income of $50,000 or more tune into radio over the course of a week.

Network affiliated stations reach nearly 86% of college graduates ages 18-49 with a household income of $75,000 or more. All radio stations reach close to 94% of this age group.

Make note!  If you’re a business owner, RADIO IS the most economically friendly way to reach the masses still.  TV is expensive, and newspaper is dying (you may have read about it), along with readership.